Everything listed under: Business Book Review

  • Business Book of the Month- Freakonomics

    Freakonomics: A Rogue Economist Explores the Hidden Side of Everything is a non-fiction masterpiece written by the economist from University of Chicago Steven Levitt and New York Times journalist Stephen J. Dubner. Despite certain factual controversies, the book remains one of the most relevant phenomena in our times that combined the worlds of pop culture and economics.   Read More...

  • Business book review of the month - Blue Ocean Strategy

    Competition is an inevitable component of business strategy. Traditionally companies have engaged in a neck-to-neck race in a bid to attain profitable and sustainable growth. They strive for differentiation, battle to dominate market share and fight to retain competitive advantage.While this has been the norm, in today’s overcrowded markets, such head-on competition results in a “red ocean” where rivals fight for an already disappearing profit pool.   Read More...

  • Business book review of the month -Tipping Point

    Malcolm Gladwell has turned into one of the biggest writers of our times with his critically acclaimed books such as Outliers, Blink and Tipping Point to name a few. He is a Canadian journalist, a public speaker and also a thinker who has been working as a staff writer for the New Yorker since the year1996. All of his books have appeared on the New York Times Bestsellers list he has been awarded with the Order of Canada.   Read More...